2022/07/25 Digital health promotion: promise and peril

Over the past several decades, the development and accelerated advancement of digital technology has prompted change across virtually all aspects of human behavior. Digital technology has brought new tools in advancing population health, addressing a wide range of access and cost challenges. Not only do these technologies enable health promoters to reach hard-to-access populations more easily and affordably, often in the home or community setting rather than formal healthcare facilities, it also allows for targeting of different forms of health communication to specific sub-populations, and even personalization to individuals. This article discussed the digital health promotion in individual and population health, enabling factors for successful digital health promotion adoption and address its potential benefits, challenges, as well as how differences in cultures, governance models and digital readiness across the globe will shape the implementation of digital health promotion in each society.